From Dr. Tom's Desk
Medicare Advantage is all about leveraging your strong relationship with your patients to reduce their care costs.
Yet electronic health records (EHRs), with all their statutory bells and whistles are not very effective relationship managers. You have to wade through a whole lot of extraneous data to extract what you need to know.
That’s not surprising. EHRs are more about data collection and billing submission rather than managing a prime’s relationship with a patient.
As a prime, don’t use your EHR to manage your relationship with your patients. Use a CRM. A customer relationship manager. Use salesforce.com
There are two types of people in the world. The supermajority who look at the sentences above and say “what?” And the small minority of early adopters who say “wow!”
I’ve been beginning my deep dive into salesforce.com for my own business and every step of the way all I’ve been able to say to myself is that I wish I had this ten years ago when I was working my contract.
Those who use it know it has every tool imaginable for managing your relationship with your customer and tracking where they are on the journey you want them to go.
It’s exactly what you need to leverage your Medicare Advantage contract.
I know what you’re thinking. I understand HIPPA and that salesforce isn’t HIPPA compliant. But that’s a barrier, not a counter-argument.
As I continue my deep dive into salesforce, I’m creating sample templates that a prime would use. I hope somebody reading this beats me to it.