From Tom's Desk
New Competition Enters the Healthcare Space
The beast has awakened---and it’s coming for your organization.
Amazon, Berkshire Hathaway, and JP Morgan are combining forces, creating a not-for-profit to "revolutionize" healthcare delivery.
Ostensibly, it’s to decrease the societal burden of healthcare spending---though they may just be looking to take a piece of your pie.
Either way, it's not an overstatement to say this partnership is a potentially existential threat to your organization and career.
The resources and expertise in play are going to be difficult to co-opt, let alone outcompete.
Fortunately, you have a weapon which they do not yet possess.
If you've responded to the past writings here, if your clinicians have their incentives aligned, are not overworked, and have skin in the game, then you're going to be fine.
That's because you understand the emotional product that is healthcare.
And your clinicians are well placed to innovate the delivery of your product.
If you don’t have these systems in place—well, you're about to find out how Sears feels. And Kodak. And Blockbuster. And Zenith. And.....