My brother was sick and scared.
His medical problem was significant, and it was making him feel miserable.
He’d been to his specialist, undergone a procedure and the treatment plan was to wait things out until his next appointment three weeks later.
Of course, if he wanted to undergo a repeat of that procedure, his specialist was happy to get him an appointment to do get that procedure done right away. That’s how he makes his money.
But see him in the office for a good think? Wait three weeks.
He’s had a personal clinician for years but didn’t want to call him.
“He’s busy, he has other responsibilities, he won’t be there.”
That’s what he told me.
“If he’s not going to see you when you really need him, what’s the use of having him?”
Eventually, my brother ended up in the ER.
That’s the lesson for today.
If you’re taking care of so many patients that you can’t create a bond, you’re doing it wrong.
If you’re so “busy” that your patient thinks they can’t see you when the chips are down, you’re doing it wrong.
If you try to do too much, you’re not generating any additional value.
Sure, busy is tempting, seductive. It’s an external sign that you’re productive, you’re worthwhile.
But if you want to do a good job, being too busy is something you don’t want.
That’s the beauty of Medicare Advantage, your performance is a true measurement of how good a job you’re doing, not how busy you are.
So focus on connection, not scale.
Do a good job with a modest number of patients instead of running on the treadmill.
Give your Medicare Advantage patients priority on your attention. That’s where you’re going to find your greatest reward.
You’ll find financial, emotional and professional compensation that you’ll never see in a Fee-For-Service world.
Once my brother went to the ER with all the costs it incurred, he got the attention of his prime.
As of this writing, he’s doing better though still a bit of a weenie.
But now he has his doctor’s personal cell phone—with permission to call.
So maybe that ER visit will be worth it after all.
For both my brother—and his doctor.